When Amber Mogg Cathey, founder of Nashville Vocal Studio, expanded her studio's traditional in-person offerings to include digital, asynchronous, and course-based vocal learning, she sought a way to concisely and clearly highlight the variety of programs the studio offers.

Using a strategic approach, we built a brand identity suite that ties together Nashville Vocal Studio's various services while highlighting the team's creative approach and extensive expertise.

Because Nashville Vocal Studio's marketing approach focuses on extensive content creation and marketing, we created a flexible visual system that enables the team to craft ample social media assets. With refined and dynamic patterns and illustrations, Nashville Vocal Studio can continuously expand its course offerings and create new resources while offering a beautiful, bold user experience that never gets old.

With this refined brand identity, Nashville Vocal Studio has gained a toolkit that will grow with them as they continue to expand and evolve.