I have lived a lot of creative lives as a designer, strategist, illustrator, and maker. The common thread has always been alignment. I am at my best when what I am creating reflects who I am, what I care about, and how in the flow of how I naturally work.

That is what led me to start Good + Ready. I wanted to create a space where energy, clarity, and creativity all carry equal weight. A place where founders can build brands that feel and work like them, not just something that looks polished on the surface.

Now, I use the my own framework ReadyTypes to help founders, creatives, and service providers understand the energy behind their work and design brands that reflect it. It is part self-discovery, part strategy, and a whole lot of making things make sense.