I’ve lived a lot of creative lives—designing for tech startups, working as a brand strategist, illustrating, making art. The common thread? I’ve always been most lit up when the work feels aligned—when what I’m creating reflects who I am, what I care about, and how I naturally work.

That’s really what led me to start Good + Ready. I wanted to build a business where energy, clarity, and creativity all carry weight. Where business owners could build brands that feel like them—not just something that looks good on the surface.

Now, I use the ReadyTypes to help founders, creatives, and service providers get clear on the energy behind their work—and design a brand that reflects it. It’s part self-discovery, part strategy, and a whole lot of making things make sense.