The

Innocent

Brand Archetype
Innocent brands promote goodness and the purity of simplicity. They are honest and nurturing, and ultimately want themselves and those around them to be happy and at peace. Customers gravitate to Innocent brands because of their positivity and gentle nature.
Do you want to know your brand archetype?
Innocent
Innocent
BRANDS ARE:

Hopeful

/

Good-Natured

/

Peaceful

You could be
a
AN
Innocent
Innocent
if you:

Encourage ease + simplicity

Can always find the beauty in something.

Have strong ethics

Value life’s simpler pleasures

Want things to be harmonious

Do you want to know your brand archetype?
HOW
AN
a
Innocent
Innocent
HELPS + GUIDES CLIENTS:
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.

Dissatisfied

Happy

Complicated

Simplified

Avoidant

Honest

Adrift

Housed

Negative

Positive

ABOUT ARCHETYPE EMBODIMENT
Your brand archetype can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Innocent
Innocent
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:

Visuals:

Soft Pastels

Neutral Tones + Accents

Diffused Light

Messaging:

Honest

Positive

Approachable

Experience:

Emphasize The Simple Things

Promote Authenticity

Offer Safety + Happiness

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