Explorer brands showcase the independent, adventure seeking nature in all of us. They will take on great risk to ensure they live a life of freedom and integrity. Customers resonate with the wanderlust mentality of the an Explorer brand. They encourage others to consider the road less traveled and pursue new experiences that make life exciting and full.
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.
Caged
Free
Conformed
Self-Realized
Empty
Alive
Cautious
Brave
Ambivalent
Ambitious
ABOUT ARCHETYPE EMBODIMENT
Your brand archetype can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Explorer
Explorer
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:
Visuals:
Nature-inspired color palettes
Simple, commanding typography
Bold photography
Messaging:
Energizing
Strong
Worldly
Experience:
Showcase your own adventures + aspirations
Give people ways to question themselves + their beliefs
Host + coordinate challenges
FREE QUIZ
Find your ReadyType
TO UNDERSTAND YOUR BRAND STYLE
Start to learn how to bring more of your distinct personality and energy to your business so you can build a more meaningful business and brand.
