GOOD + READY DESIGN Co.
CLOSE X

Work

Services

About

Inquire

Brand Archetypes

@goodreadyco

The

Hero

Brand Archetype
Hero brands are devoted to making the world a better place through acts of bravery and overcoming obstacles. They value meeting challenges head-on and working through problems until they are solved. Customers gravitate to Hero brands because they make them feel strong and guided toward success and achievement
Do you want to know your brand archetype?
Hero
Hero
BRANDS ARE:

Courageous

/

Ambitious

/

Determined

You could be
a
AN
Hero
Hero
if you:

Stand up for what's right

Promote a strong work ethic

Encourage strength + resilience

Value resolve + persistance

Champion customer’s ambitions

Do you want to know your brand archetype?
HOW
AN
a
Hero
Hero
HELPS + GUIDES CLIENTS:
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.

Cowardly

Brave

Amateur

Adept

Incapable

Capable

Stalled

Driven

Weak

Strong

ABOUT ARCHETYPE EMBODIMENT
Your brand archetype can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Hero
Hero
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:

Visuals:

Dark Earth Tones

Sans Serif Fonts

Stark Contrast

Messaging:

Honest

Candid

Brave

Experience:

Foster Ambition

Promote Courage + Determination

Welcome Challenge

Discover your brand's personality type

Are you a lover, an outlaw, a magician, or something else entirely? Find your brand personality with our free brand archetype assessment. You'll learn how to bring more character to your business and build a more meaningful connection with your audience.
© Good + Ready Design Co. all rights reserved