Explorer brands showcase the independent, adventure seeking nature in all of us. They will take epic journeys and take on great risk to ensure they live a life of freedom and integrity. Customers resonate with the wanderlust mentality of the an Explorer brand. They encourage others to consider the road less traveled and pursue new experiences that make life exciting and full.
Do you want to know your brand archetype?
Explorer
Explorer
BRANDS ARE:
Brave
/
Autonomy-Seeking
/
Spirited
You could be
a
AN
Explorer
Explorer
if you:
Are open-minded + driven to know more
Challenge widely accepted ways of being or doing
Are fiercely independent
Have a constant craving for new experiences
Avoid boredom or entrapment at all costs
Do you want to know your brand archetype?
HOW
AN
a
Explorer
Explorer
HELPS + GUIDES CLIENTS:
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.
Caged
Free
Conformed
Self-Realized
Empty
Alive
Cautious
Brave
Ambivalent
Ambitious
ABOUT ARCHETYPE EMBODIMENT
Your brand archetype can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Explorer
Explorer
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:
Visuals:
Nature-inspired color palettes
Simple, commanding typography
Bold photography
Messaging:
Energizing
Strong
Worldly
Experience:
Showcase your own adventures + aspirations
Give people ways to question themselves + their beliefs
Host + coordinate challenges
Discover your brand's personality type
Are you a lover, an outlaw, a magician, or something else entirely? Find your brand personality with our free brand archetype assessment. You'll learn how to bring more character to your business and build a more meaningful connection with your audience.
